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Sony® BRAVIA 8 77" 4K Ultra HD OLED Smart TV


Model #:

K77XR80

Model #: K77XR80
1577226
Sony
$3,299.99

At a Glance

Our slim and chic OLED TV is designed with Harmonic Presence to blend harmoniously with your living space, the perfect centrepiece in any room. Aesthetic beauty is perfectly matched with bright Pure black OLED pictures and cinematic screen sound for unforgettable entertainment.Read More

Sale $3,299.99

$4,499.99

Save $1,200.00

Screen Size Class (in.):77

Get to know this product.

Product Overview

Product Overview

Aesthetic slimness, blends in beautifully

The perfect centrepiece for your living space with slim styling that harmonizes in any environment, lifelike pictures and atmospheric sound.

Harmonic Presence. Slim and chic for your living space.

Takes centre stage in any room. Our new slim and thin TV design graces your living space with shapes, materials, colours and surface treatments that blend beautifully with interior décor, walls and home theatre products.

Slim One Slate. Beautiful from everywhere.

Sleek and seamless. Our Slim One Slate concept fuses screen and bezel into a single slate, maximizing your experience. Its flush one-piece back accentuates the sleek lines and thin profile of the TV.

Seamlessly blends into your wall

Becomes part of your room. With our slim bezel, a thin profile and side edges coloured and treated to blend with walls, this TV is a natural for wall mounting.

Vibration finish. Harmonizes with your home.

Designed with an almost invisible bezel. Its naturally warm, smudge-resistant texture blends seamlessly with interior decor, walls and BRAVIA Theatre.

Perfectly integrates TV and soundbar, almost no stand visible

Cleverly concealed. Our Underlay Stand is a thin, flat steel plate designed with a metallic hairline finish. Stack BRAVIA Theatre on top of the stand and it virtually disappears.

Pure black OLED, bright and beautiful

Brilliant pictures. We’ve taken the infinite blacks and stunning detail of OLED for astonishing texture and realism.

Over 8 million self-lit pixels, intense brightness and contrast

The pinnacle of precision. Our OLED screen individually and expertly controls 8 million self-illuminating pixels, turning each one on or off to dark and light for deeper blacks and more dazzling colours.

Every scene brighter with brilliant colour and contrast

More colour and contrast in highlights. With a high luminance panel and temperature sensor, this TV with XR Contrast Booster precisely controls light for brighter pure black pictures.

Over a billion vivid, real-world colours

See the world’s colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Screen speaker, always cinematic

Bring cinema home. Actuators behind the screen vibrate and turn it into a speaker that delivers clear and immersive sound from the centre with the same sound structure as the cinema. The newly equipped tweeter brings out the surround feel to provide a cinema-like experience.

Sound from the screen, precisely matching action

Sound and pictures, perfectly in sync. Acoustic Surface Audio +™ with tweeter turns every part of the screen into a powerful speaker that emits sound from exactly the right place in the scene. Hear dialogue straight from the actor and bring the theatre-like experience to your home.

Crystal-clear voice. Precise dialogue.

No more muffled voices. Our new Voice Zoom 3™ recognizes human dialogue through AI machine learning and amplifies or reduces its volume so even small dialogue sounds loud and clear. Works with our home theatre products too.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround.

Be immersed. Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. What’s more, Dolby Atmos® and DTS:X® support provides unforgettable spatial sound.

With BRAVIA Theatre, home becomes cinema

Fill every corner of your room with soul-stirring cinematic sound. Pairing BRAVIA with BRAVIA Theatre brings the emotion and excitement of a movie theatre home, an unmatched audio-visual experience.

All-round cinematic, go beyond conventional virtual surround sound

It’s nothing short of revolutionary. Our 360 Spatial Sound Mapping technology creates phantom speakers beyond physical speakers for a cinema-like layout and true movie theatre entertainment at home.

Sound precisely matches what’s on screen

Sound is adjusted as one integrated speaker system. Acoustic Center Sync enables our home theatre equipment to use BRAVIA as a centre speaker so that sound comes from the screen rather than just the soundbar.

Ready for 360 Spatial Sound Personalizer

Tailor your Dolby Atmos® and DTS:X® experience by combining our wearable speaker or BRAVIA Theatre U with BRAVIA for spatial surround. Works with some Sony Headphones too.

Control your BRAVIA Theatre effortlessly

Easily control features such as sound field and volume using just the TV remote. With an integrated UI, soundbar sound settings automatically appear on the BRAVIA Quick Settings menu.

Entertainment you love. With help from Google.

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organizes them just for you.

Everything you stream. All on one screen.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

Bring the cinematic experience home, enjoy movies included with BRAVIA™

Instantly enjoy top movies with SONY PICTURES CORE. Your BRAVIA TV comes with movie credits so you can immediately watch some of the latest releases. Redeem up to 15 movies plus enjoy up to 24 months access to a curated selection of up to 100 movies, updated regularly.

Watch Netflix in studio quality, automatically optimized

See Netflix in a whole new light. Our Netflix Adaptive Calibrated Mode, designed by Sony and Netflix, brings studio-quality mastering home with brightness automatically adjusted to your ambient room conditions.

Sony and Prime Video bring studio pictures home

See movies, shows, and even live sports the way the filmmakers and broadcasters intended. With Prime Video Calibrated Mode, picture settings are auto calibrated to what you’re watching including live sports for studio-quality Prime Video at home.

Just use your voice to control your TV with help from Google Assistant

Your TV is more helpful than ever. Ask Google Assistant to find movies, stream apps, play music and control the TV with your voice. Get answers, adjust room temperature and lighting, even check the front door. Just say “Hey Google” to get started.

Connect with Your Alexa

Connect your Alexa enabled devices for seamless hands-free control of BRAVIA. With Alexa, you can power up your TV, change channels, control volume and more.

Video calling on a bigger screen

Catch up with friends and family on a bigger screen when you pair your TV with BRAVIA Cam™.

Eco Remote. Easy to find, clean and use anytime.

Truly multifunctional. Our compact and rechargeable premium Eco Remote uses approximately 80% recycled plastic. Yet it’s easy to use in the dark, easy to find, easy to clean and controls your connected devices.

Love entertainment. Love the planet.

Great pictures and sound should never compromise the environment. We work tirelessly to help reduce our impact on the planet.

Balancing environment and entertainment

Less environmental impact, more immersive pictures and sound. BRAVIA™ helps you optimize energy consumption with the Eco Dashboard while reducing virgin plastic use by approximately 60% and cutting packaging size by 15% and total weight by 12%.

Check your eco settings. See your power usage.

Easily change eco settings, individually or in one go. Eco Dashboard 2 puts everything conveniently in one place and can even monitor your power consumption for optimum efficiency.

Beautiful design. Made durable. With less virgin plastic.

Think of the planet. Our TVs use Sony-developed SORPLAS™ recycled plastics, reducing virgin plastic use by 60% while maintaining durability, and 48% less plastic in our packaging.

Game time. Be invincible.

BRAVIA captures the awesome graphics and soundscapes of today’s games. Want more? Pair with a PlayStation®5 console for absolute immersion.

Perfect for PlayStation®️ 5

Be right at the heart of the action with BRAVIA. Awe-inspiring scenes, atmospheric sound and exclusive features bring your go-to games to life like never before.

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® initial setup. Even in dark shadow and bright highlights, you’ll see fine details and true colours.

Stream PlayStation® games to your BRAVIA

Control your PlayStation® remotely wherever you have a compatible BRAVIA connected to the Internet. The PS Remote Play app lets you control your PS5® or PS4™ console from another room or location like a friend’s house.

Useful Documents
Specifications

General Specs

Product Weight (lbs.)74.9
HDMI Inputs4
Wall MountableYes
Screen Resolution4K
Width (in.)67.5
Parental ControlsYes
Shipping Depth (cm)19.38
Shipping Height (cm)112.4
Shipping Width (cm)191.47
Voice Controlled AssistantsAmazon Alexa, Apple Siri, Google Assistant
Screen Size Class (in.)77
Screen Size (Measured Diagonally) (in.)76.7
Manufacturer Warranty1 Year Limited Warranty
Screen Refresh Rate (Hz.)120
Optical Digital(Fiber Optic) Audio Outputs1
Number of USB Ports2
Display TechnologyOLED
CollectionBRAVIA 8
Color Finish NameDark Silver
Smart CompatibleYes
Wifi CapableYes
Bluetooth CapableYes
Airplay CapableYes
App CapableYes
Shipping Depth (in.)7.63
Shipping Width (in.)75.38
Shipping Height (in.)44.25
Width (cm)171.45
Product Weight (kg)33.97
Voltage 110-240
Weight Kilogram45
High Dynamic RangeYes
Stand Width (cm)126.06
Stand Width (in.)49.63
Product Depth With Stand (cm)40.64
Product Depth With Stand (in.)16
Product Height With Stand (cm)101.3
Product Height With Stand (in.)39.88
Product Depth Without Stand (cm)3.81
Product Depth Without Stand (in.)1.5
Product Height Without Stand (in.)38.75
Product Height Without Stand (cm)98.43

Specifications

TV System (Analog)M * Only for the United States/Canada/Mexico models. Customers in other countries/regions, please refer to the specifications in the Reference Guide.
Tuner Channel Coverage (Analog)VHF: 2-13/UHF: 14-69/CATV: 1-135
TV System (Digital Terrestrial)ATSC/ ATSC3.0(NEXTGEN TV / Available only when region/country is set to U.S.A.) * Only for the United States/Canada/Mexico models. Customers in other countries/regions, please refer to the specifications in the Reference Guide.
Tuner Channel Coverage (Digital Terrestrial)VHF: 2-13/UHF: 14-69(2-13/14-36 for ATSC3.0) * Only for the United States/Canada/Mexico models. Customers in other countries/regions, please refer to the specifications in the Reference Guide.
TV System (Digital Cable)Clear QAM * Only for the United States/Canada/Mexico models. Customers in other countries/regions, please refer to the specifications in the Reference Guide.
Tuner Channel Coverage (Digital Cable)CATV: 1-135 * Only for the United States/Canada/Mexico models. Customers in other countries/regions, please refer to the specifications in the Reference Guide.
Number of Tuners (Terrestrial/Cable)1(Digital/Analog)
Color SystemNTSC
Color SpacesRGB/BT709,BT2020,AdobeRGB,DCI
On-board Storage (GB)32GB

Display Specs

Screen Size for WEB(diagonal, cm, integer or 1st decimal)195 cm
Display resolution (H x V, pixels)3840 x 2160
Viewing Angle (Right/Left)178(89/89) degree
Viewing Angle (Up/Down)178(89/89) degree
Display ResolutionQFHD
Aspect Ratio16:9

Audio Specs

Channel2.1ch
Speaker PositionFront + Side
Bass/Treble/BalanceBalance
Speaker typeAcoustic Surface Audio+
Speaker ConfigurationActuator x 2, Tweeter x 2, Subwoofer x 1
Digital audio out (Optical) formatTwo channel linear PCM: 48kHz 16bits, Dolby Audio, DTS

Network Features

APPLE AIRPLAYYes
APPLE HOMEKITYes
Home Network FeatureHome Network Client, Home Network Renderer
Wi-Fi Standarda/b/g/n/ac/ax
Wi-Fi Frequency2.4GHz/5GHz/6GHz * Only for the United States/Canada/Mexico/Dominican Republic models
Wireless LANIntegrated
Control MenuYes
ECO DashboardYes

Sensing Features

sensorLight

Energy Saving & Efficiency

Power Saving Mode / Back Light Off ModeYes
SORPLASYes

Accessibility Features

Color InversionYes
Screen ReaderYes
Audio DescriptionYes
Closed Captions (Digital)Closed Caption
Text MagnificationYes
Accessibility ShortcutYes
Voice SearchYes
Accessible Initial setup with TalkBackYes
Menu timeout settingsYes
Power-on Volume settingsYes
TALKBACKYes
Switch AccessYes

Customizing Capability

RS-232C ControlYes

Design Features

BEZEL DESIGNSeamless Edge
Cable ManagementYes
Frame colorDark Silver/Vibration finish
Stand designUnderlay stand
STAND POSITION4way position(Outside/Inside/Ouside for Soundbar/Inside for Soundbar)

Regulation and Standard Compliance

VESA® Hole Spacing CompatibleYes
VESA® Hole Pitch(W x H)300 x 300 mm / 11 7/8 x 11 7/8 inch

Measurements (Approx.)

AC Cable Length1500mm
TV with Stand (Narrow position) (W x H x D)1713 x 1012 x 405 mm / 67 1/2 x 39 7/8 x 16 inch
TV with Stand (Soundbar position) (W x H x D)1713 x 1066 x 405 mm / 67 1/2 x 42 x 16 inch
STAND WIDTH (NARROW POSITION)596 mm / 23 1/2 inch
STAND WIDTH (SOUNDBAR POSITION)1258 mm / 49 5/8 inch
TV with Stand (Inside for Soundbar) (W x H x D)1713 x 1066 x 405 mm / 67 1/2 x 42 x 16 inch

Weights (Approx.)

Weight of TV without Stand32.3 kg / 71.2 lb
TV with Stand (Narrow position)34 kg / 74.9 lb
TV with Stand (Soundbar position)34 kg / 74.9 lb
Stand Width (Inside for Soundbar)596 mm / 23 1/2 inch
TV with Stand (Inside for Soundbar)34 kg / 74.9 lb

Carton Spec

Max Qty of carton stacking (vertical)4
Max Qty of carton stacking (horizontal) *only for Shop FrontN/A

Supplied Accessories

BatteriesLR03
AC Power Cord Spec(Pig-tail43mm) (US) (2pin) (flat blades Polarity)
Table Top StandSeparate (Assembly required)
Voice Remote Control (Supply)RMF-TX820U

Optional Accessories

Wallmount BracketSony original Wall-Mount Bracket * Please refer this compatibility list: https://www.sony.net/wall-mount-bracket
Camera Unit (option)CMU-BC1

Audio Features

ACOUSTIC AUTO CALIBRATIONRoom & User Position Compensation
Clear PhaseYes
S-MasterS-Master Digital Amplifier
Auto SurroundYes
DTS audio format supportDTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X
Simulated surround soundS-Force Front Surround
Dolby audio format supportDolby Audio, Dolby Atmos
VOICE ZOOMVoice Zoom 3 (Also available with compatible Sony Soundbar)
HDMI Audio Return Channel(ARC)Yes (eARC/ARC)
Advanced Auto VolumeYes
Auto Mute (on no signal)Yes
ARC output formatTwo channel linear PCM: 48kHz 16bits, Dolby Audio, Dolby Atmos, DTS
ACOUSTIC CENTER SYNCYes (S-CENTER SPEAKER IN)
Ready for 360 Spatial Sound PersonalizerYes (via Bluetooth)
Vertical Surround EngineVertical Surround Engine
Speaker Type-2Sound Positioning Tweeter
Simultaneous Sound Output with TV SpeakerBluetooth A2DP Device

Inputs and Outputs

HDCPHDCP2.3(for HDMI1/2/3/4)
Bluetooth profile supportVersion 5.3,HID/HOGP/SPP/A2DP/AVRCP
4K 60P High-Quality formatsHDMI IN1, IN2 ports for 4K(up to 18Gbps) signal, HDMI IN3, IN4 port for 4K(up to 48Gbps) signal
AC Power InputPigtail (REAR)

Power

Power Requirements (voltage)AC 120V for UL cUL AC 110-240V for other
Power Requirements (frequency)60Hz for UL cUL 50/60Hz for other

Video Features

Picture modesVivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
Auto WideYes
Wide ModeFull/Vertical Fit/Horizontal Fit/Original,Full/Vertical Fit/Horizontal Fit/Original
Motion enhancerXR OLED Motion
24p True CinemaYes
Live Colour™ TechnologyYes
CineMotion/Film Mode/Cinema DriveYes
Panel Refresh Rate (Native Hertz)120Hz
Dynamic Contrast EnhancerYes
Peak LuminanceXR Contrast Booster 15
TRILUMINOSXR Triluminos Pro

Convenience Features

Features specified in HDMI2.14K120/eARC/VRR/ALLM/SBTM(Source-Based Tone Mapping)
Electronic Program Guide (EPG)Yes
i-ManualYes
Parental ControlYes
Channel Block (with password)Analog & Digital
Show/Hide ChannelsYes(Digital&Analog)
On Screen ClockYes
Sleep TimerYes
On/Off TimerYes
USB drive format supportYes (Supported File System: FAT16/FAT32/exFAT/NTFS)
Auto Shut-offYes
UVC/UAC supportYes
Variable Refresh Rate (VRR)Yes (for HDMI3/4)
Auto Low Latency Mode (ALLM)Yes (for HDMI1/2/3/4)
BUILT-IN MIC SWITCHYes(Center)
Built-in MicYes

General Features

Auto Calibration with CalMANYes
NETFLIX CALIBRATED MODEYes (Adaptive Calibrated Mode)
IMAX Certified ModelYes
Closed Captions (Analog)Closed Caption
SONY PICTURES CORE Calibrated modeYes
Prime Video Calibrated modeYes * Firmware update may be required.
SONY PICTURES CORE5 credits/12 months
WarningProposition 65 Warning for California Residents