Sony® A95K 65" 4K Ultra HD OLED Smart TV

Product Overview

4K OLED

Whatever you’re watching, you’ll see it upscaled close to 4K quality thanks to our unique Cognitive Processor XR™. You’ll also enjoy supreme contrast on our new OLED (QD-OLED) screen that’s expertly controlled by our unique technology to deliver real-life depth and our widest range of beautifully accurate colours in every scene.

Cognitive Processor XR™

Take vision and sound to the next level with Cognitive Processor XR™. Our revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly life-like experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours.

XR Triluminos Max™

The new OLED(QD-OLED) panel enables our widest palette of colours, thanks to Cognitive Processor XR™. This unique processor reproduces the natural shades and hues that humans find beautiful, filling the screen with consistently vivid colours and realistic textures at all brightness levels.

XR 4K Upscaling

With XR 4K Upscaling, you’ll enjoy entertainment close to 4K quality, whatever the content or source. Our Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures.

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyze its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

XR OLED Contrast Pro

XR OLED Contrast Pro powers our OLED (QD-OLED) panel so you can enjoy true contrast with the brightest colours and pure blacks. With a temperature sensor [1] and heat diffusion sheet [2] for dissipating heat, this OLED TV utilizes our Cognitive Processor XR™ to detect screen temperature and precisely control light, delivering up to 200% as much colour brightness as conventional OLED TVs.

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real-world textures on screen. Our BRAVIA XR processor precisely analyzes and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real-world detail and texture.

XR OLED Motion

Powered by our Cognitive Processor XR™, XR OLED Motion combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

Less glare and reflection, immersive viewing

Glare and reflection makes it hard to see images clearly, especially in dark scenes where depth and detail are often hidden. With extremely low reflectivity of outdoor light, our OLED(QD-OLED) panel reduces this effect for incredible brightness, colour and contrast in almost any lighting conditions. Dive into the scene and enjoy immersive viewing without distraction.

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI 2.1, you can get an up-to-120fps framerate on compatible games, so you can take on any challenge in shooting, sports and high-performance games with near instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag of 8.5 ms with 4K/120fps and dedicated Game Mode

Beautiful colors from every possible angle

Watching TV from the sides has never been so satisfying. Our next-generation self-illuminating OLED(QD-OLED) panel on the A95K keeps constant luminance. Colours stay consistent and true across all viewing angles.

Variable Refresh Rate

With a Variable Refresh Rate in HDMI 2.1, BRAVIA avoids stuttering delays and screen tearing. This TV dynamically adjusts the display refresh rate to match the variable frame rates of the gaming device for smoother gameplay.

Auto HDR Tone Mapping

With Auto HDR Tone Mapping the HDR settings will be optimized instantly during your PS5™ console’s initial setup. Your PS5™ automatically recognizes individual BRAVIA TV models and selects the best HDR setting for your TV accordingly. So even in high-contrast scenes, you’ll see the crucial details and colours in the brightest and darkest parts of the screen

Auto Low Latency Mode

With Auto Low Latency Mode in HDMI 2.1, BRAVIA recognizes when a console is connected and powered on, and automatically switches to low latency mode. You’ll enjoy smoother, more responsive gameplay—vital for fast-moving, high-intensity games.

Acoustic Surface Audio+

Sound comes directly from the screen with Acoustic Surface Audio＋™. Large actuators vibrate, uniquely turning the entire screen into a speaker to create powerful acoustics that move with the picture so you hear a more realistic soundtrack with exceptionally clear and natural dialogue. Left and right subwoofers boost bass for truly immersive cinematic sound at home.

Large actuators

The two large actuators on the A95K, designed with a perfectly round shape, deliver more powerful and realistic sound to everything you watch. By vibrating the screen, the actuators create clearly defined mid and high frequencies for a truly engaging audio experience that matches what’s on screen

Auto Genre Picture Mode

BRAVIA automatically switches into Game mode to minimize input lag and make the action more responsive. When watching movies on PlayStation5® consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes

Voice Zoom 2

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyzes it and enhances its clarity.

Acoustic Center Sync

When you connect a BRAVIA XR TV to a Sony soundbar, the soundbar reinforces the center speaker channel for clearer and fuller vocals. This enables sound to precisely match on-screen action for a truly immersive experience.

Bluetooth connectivity

Connect Bluetooth®-compatible devices to your TV for easy wire-free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favorite place—without any disturbances or interruptions.

Ambient Optimization Pro

Connect your BRAVIA XR TV with the supplied BRAVIA CAM and enjoy TV like never before. BRAVIA CAM recognizes where you are in the room and how far you are from the TV, then adjusts sound and picture settings so they’re just right. This means audio—including dialogue—is clearer and more immersive with picture brightness tailored to your viewing environment.

Ready for 360 Spatial Sound

Tailor your Dolby Atmos® experience by combining our SRS-NS7 wearable speaker with BRAVIA XR™ for spatial surround sound. With selected Sony headphones, you can also enjoy the simulated surround of 360 Spatial Sound using Wireless Transmitter WLA-NS7 (sold separately)

Light & Color Sensor

When the hue of a light source in a room changes, for example between cool and warm, colors of the TV picture change accordingly and can become unnatural. This TV includes an RGB light sensor that optimizes color and brightness of the picture to the light source and room environment.

Sound Auto Calibration—L/R balance adjustment

BRAVIA CAM follows you and your position, even if you are watching from the sides, then adjusts left and right sound balance for optimum acoustics. Wherever you are in the room, you’ll enjoy the same sound quality as if you’re sitting right in front of the TV

Proximity Alert

Proximity Alert allows you to set a recommended viewing distance for your child and alerts you if they get too close to the TV

Gesture control

Gesture Control enables you to change channels, adjust volume and more using simple gestures, no remote required

Sound Auto Calibration—Auto Voice Zoom

By detecting your viewing distance, BRAVIA CAM is able to adjust voice zoom automatically so you can hear dialogue clearly. The volume of TV dialogue increases when you move away from the TV and decreases when you get closer

Hands-free Voice Search

Find your favorite content faster than ever using the power of your voice, no remote required. With Voice Search, there’s no more complicated navigation or tiresome typing—you just have to ask.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume and more

Google Assistant

Your TV is more helpful than ever. Use your voice to find movies, stream apps, play music and control the TV. Ask Google to find a specific title, search by genre, or get personalized recommendations by saying, “what should I watch?” Even get answers like sports scores, control smart-home devices, and more. Talk to Google to get started

Works with Ok Google

Watch your favorite movies and shows without hunting down the remote. Now you can just use your voice to control your Sony TV through a Google Assistant-enabled device. Just say “OK Google” to get started

Chromecast built-in

Go from your phone, tablet or laptop to your TV in an instant. With Chromecast built-in, you can cast all your favourite movies, shows, apps, games and more directly to your TV

Works with Apple AirPlay/Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad or Mac. Watch movies and shows from the Apple TV app, your favourite apps or even Safari. Share your photos with everyone in the room

Premium-designed remote

We’ve completely redesigned our remote for effortless control of your TV, day or night. Our new premium remote is easy to use with simplified buttons, a backlight so you can see everything clearly—even in the dark—and a Finder function for quickly locating it by voice if lost. Designed compact in aluminum, this remote has a beautifully refined look and is comfortable to hold in the hand too.

Smart remote

All your connected devices can be controlled with our smart remote. One-button-access to video-on-demand services brings shows and movies into your room in seconds

Easy to wipe

Designed with a flush surface featuring lower buttons and a special polyurethane coating, our remote is easy to wipe and keep clean.

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

Creator Calibrated Mode

Creator Calibrated Mode on BRAVIA XR TVs can optimize picture settings when you watch content on Netflix and BRAVIA CORE. Netflix Adaptive Calibrated Mode further optimizes your Netflix experience according to the lighting conditions of your room, allowing you to enjoy Netflix content in spectacular studio quality, just as the creator intended

Useful Documents